Matthew Le Blanc

Writer & Multimedia Specialist

Writer & Multimedia Specialist

Talented, Creative & Original

Talented, Creative & Original

Flexible & Adaptive

Flexible & Adaptive

About

Portfolio

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  • Memorable Customer Experiences Launch Video

    Portfolio, Video

  • Maternity and Newborn

    Photography, Portfolio

  • Annual Charity Golf Tournament

    Photography, Portfolio

  • International Women’s Day

    Photography, Portfolio

  • Charity Casino

    Photography, Portfolio

  • Videography Reel

    Video

  • High Fidelity Mannequins

    Video

  • Music Moment: Orbital

    Radio

  • HFHT Quarterly Newsletter

    Layout & Design

  • Hamilton Family Health Team Picnic 2012

    Photography

  • Grimsby Pipe Band

    Video

  • Kingsview Community Garden

    Photography

Resume

Summary of Qualifications

  • Seven years of marketing communications and journalistic experience, spanning several industries such as corporate real estate, construction, health care and nonprofits.
  • Proficient with the Adobe Creative Suite (Photoshop, Premiere, InDesign, Illustrator, Audition, Lightroom) and Microsoft Office.
  • Skilled at operating both video and digital SLR camera equipment to creatively capture a story.
  • Eighteen years of professional quality audio and video editing experience (hobby-related).
  • Currently working toward a New York Insitute of Photography’s professional photography certificate through online correspondence.
  • Knowledgeable with several web content management systems, such as Sitefinity, WordPress and SharePoint, and analyzing website metrics.
  • Well-versed in the use of social media platforms, such as Yammer, Google+, LinkedIn, Twitter, YouTube and Facebook.
  • Exemplary communication skills and extensive knowledge of Canadian Press Style.

Professional Experience

Marketing Communications Specialist
Brookfield Global Integrated Solutions (BGIS)

2015-Present
Markham, ON

  • Writing communication material for use on the company website, Intranet, social media accounts, news wires, and for client-specific portals.
  • Filming and editing corporate videos, that are both internal and external facing, including topics such as training, service offerings, industry innovations and success stories.
  • Producing an annual corporate social responsibility report, which requires skills in photography, graphic design and extensive research.
  • Project lead for company-wide rebrand, which involves rebranding all internal collateral, creation of a new brand guidelines book, and client- and public-facing marketing materials
  • Led in the redesign, content refresh and relaunch of the company website.
  • Providing photography support for head shots, stock photography, major events, etc.
  • Assisting in event planning and providing support during company-led industry events.
  • Creating and designing marketing materials such as brochures, booths, posters, banners, etc.
  • Copy editer and proofer for all internal and external communications including Request For Proposal/Qualification (RFP/RFQ) documentation, news releases and white papers.
  • Assisting in the writing and research of keynote speeches for the president and CEO.
Features Editor
Aecon Group Inc.

2013-2015
Etobicoke, ON

  • Solely responsible for the writing and editing of articles for Aecon’s award-winning publications: One Magazine and How We Build Things Matters: Corporate Social Responsibility At Aecon.
  • Extensive interviewing and researching of Aecon’s construction projects as well as social and environmental stewardship in the energy, mining and infrastructure industries.
  • Content creation for and maintenance of the company-wide Intranet used to build culture and engagement among Aecon employees.
  • Taking a lead role as liason with production partners, both external (e.g., creative agency, photographer, mailing house) and internal (e.g., business unit leads, senior leaders, employees).
  • Supporting the Business Development Major Bid Proposals Team with written content, editing and formatting support for submission documents, Request for Proposals (RFP), Request for Qualifications (RFQ), etc.
  • Translating/rewriting technical information into easily understandable text for use in company marketing and business material.
  • Customizing company resumes and project sheets for key proposals.
Communications Assistant
Hamilton Family Health Team (HFHT)

2012-2013
Hamilton, ON

  • Designed/branded communication pieces within visual identity guidelines, which are used in over 150 physician practices across Hamilton.
  • Created department specific material for patient wellness workshops and groups.
  • Produced a quarterly newsletter containing human interest stories, organization-wide news, updates and success stories.
  • Assembled and designed 2012’s 24 page annual report, which outlined current and future initiatives, plans for quality improvement, financials and successes from the past year.
  • Formulated a communications department process map to increase productivity and efficiency when requesting new communication material and off-site printing.
  • Instructed several InDesign training sessions for HFHT employees, covering basic operational techniques and topics such as consistency, readability and colour balance.
  • Recorded educational videos and tutorials, which were distributed to patients and practices within the HFHT network for use at home or within the office.
  • Monitored news sources and social media for health care and family health team related content, keeping the organization informed of new developments within the health sector.
  • Coordinated and trained family health team staff and associates on the functionalities and possibilities of using Yammer as a communication tool.
  • Aided in managing and updating communication materials for the HFHT website and Intranet using the Sitefinity platform.
  • Photographed and videotaped conferences, retreats and special events.
  • Provided on-site technical support for audio/video equipment during major events, such as the Annual General Meeting, and on-going support for Yammer end users.
  • Cultured positive relationships and coordinated with practices and outside vendors within Hamilton.
  • Ensured all communication material had a consistent tone and voice that reflected the organization’s objectives and priorities.
Communications Assistant
Ronald McDonald House Hamilton (RMHH)

2011-2012
Hamilton, ON

  • Spearheaded a one-of-a-kind donor recognition interactive kiosk, giving families the opportunity to learn more about Ronald McDonald House and the role they play within the Hamilton community.
  • Interviewed families for personal testimonials, which were used in newsletters, fundraising material and within the interactive kiosk.
  • Used discretion when handling sensitive and confidential material surrounding children and their families.
  • Revised several key communication pieces and policies, resulting in tighter wording and increased readability.
  • Redesigned and launched RMHH’s new website, which created a more user-friendly experience with modern navigation and messaging.
  • Trained staff on the Sitefinity content management system, enabling them to update and publish content independently.
  • Provided photography for special events, construction updates and communication material.
Managing Editor
News Editor
Satellite Newspaper

2011-2012
2010-2011
Hamilton, ON

  • Hired and managed a staff of ten journalists.
  • Chaired weekly story meetings to generate and explore ideas.
  • Produced written and visual content for use in the weekly publication, keeping Mohawk College’s student body and faculty informed of campus and local news.
  • Edited submitted material before publication deadlines.
  • Published and maintained stories on Satelliteonline.ca using the WordPress content management system.
  • Used a digital SLR and video camera to create multimedia content for online publications, creating alternative ways to telling a story.
Freelance Reporter
Openfile Hamilton

2011
Hamilton, ON

  • Responsible for pitching, pursuing and reporting on relevant story ideas pertaining to the Hamilton and surrounding areas.
  • Published numerous news articles and feature stories online.

Education

Mohawk College
Journalism – Print & Broadcast Diploma (Three-year program)

Awards

  • Recipient of the Mohawk Students’ Association Satellite News Award in 2012.
  • Recipient of the Fan 590 – Andy Gold Scholarship in 2011.
  • Mohawk College’s Dean’s Honour List (Three years)

Contact

Matthew Le Blanc

matthewleblanc (at) hotmail.ca

Cell/Text: (647) 270-3358